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Many of the kind-hearted, helpful coaches and entrepreneurs I work with have issues charging money for what they do.

They doubt their value, hold themselves to impossibly high standards, and sometimes struggle with Imposter Syndrome.

That’s why I absolutely LOVE it when something comes along to prove beyond a shadow of a doubt that the idea of “value” is entirely made up.

Enter the $100,000 dick joke.

Back in 2015, a bartender was serving a giggling group of ladies celebrating a bachelorette party, when he noticed they were covered in penis hats, straws and candy. It gave him an idea.

💡 Sell a bag of penis candy and include the message, “Eat a bag of dicks!”

The bartender leapt into action…and within 10 days he’d sold the website of his baby business for $100,000.

(You can read the whole fascinating story here.)

$100k for a dick joke and candy no one will eat.

And you’re wondering if your coaching services are valuable?

People spend money on anything. Literally candy penises.

Doubting the value of what you offer in simply caring and listening to another human (priceless!) – when people pay money for useless dick candy — makes no sense to me.

What you do is way more valuable than penis paraphernalia.

Your intention to help others IS the biggest value you bring, and there is no need to doubt it.