by Stephanie Benedetto | Nov 7, 2020 | Marketing
Have you ever wished someone could do your marketing for you? “I just want to help people!” Well, you can — though I wouldn’t recommend it. Here’s why: * It’s expensive hiring someone who REALLY gets the essence of you, your beliefs, experience and language, and...
by Stephanie Benedetto | Nov 2, 2020 | Personal Development
Millions, perhaps billions, of people are waiting for a return to normal after the pandemic. A dear friend related a video she’d watched describing the two ways people are dealing with pandemic life. One group is on pause, waiting for things to go back to normal. The...
by Stephanie Benedetto | Nov 1, 2020 | Marketing Experiment
I’m going to play the contrarian to point out something that isn’t spoken about in discussions about marketing a coaching business. While I don’t have a belief that anyone should leave social media or refuse to market there, I become more convinced about the...
by Stephanie Benedetto | Oct 31, 2020 | Coaching
I fell prey to BAD COACHING this week. The worst kind (in my opinion) which is coaching without permission. I won’t go into the details of what happened but… This coach wasn’t interested in exploring how things look to me; rather, he focused on telling me what...
by Stephanie Benedetto | Oct 25, 2020 | Marketing Experiment, Unmarketing
Discovering what a thriving coaching business might look like without social media means questioning everything I’ve been taught about the rules of marketing. One of the biggest assumptions: “You need a bigger audience, more followers, more reach and more subscribers...
