by Stephanie Benedetto | Mar 13, 2021 | Unmarketing
The art of (un)marketing your business is happening all the time. When you dare to step away from the shoulds and supposed-tos in the Meat Marketing of business, you tap the magic of your innate creativity and genius. Sometimes I stumble across an example of this and...
by Stephanie Benedetto | Mar 12, 2021 | Spiritual Business
Please don’t buy into the message of hustle and hype, pushing and forcing. There’s an easier way. You are a force of nature, designed to have all your needs met simply by being you, doing what brings you joy. “When nothing is done, nothing is left undone.” Lao...
by Stephanie Benedetto | Mar 8, 2021 | Spiritual Business, Unmarketing
Ah, the joys of business beyond the rules! Nicola Chung brought her soul-led approach to branding — and oodles of personality with an occasional f-bomb — to our first presentation in the (Un)Market Your Message series… Soul-Aligned Branding: How to...
by Stephanie Benedetto | Mar 1, 2021 | Unmarketing
Plenty of people can teach you how to use storytelling in marketing to create clients. You can follow the formula to tell your origin story in a way that connects with people and influences them to buy. Blah, blah, blah. But can you make money simply by telling a...
by Stephanie Benedetto | Feb 28, 2021 | Unmarketing
I am busier this week than I’ve been in years. I’m in the midst of the chaos of moving into a new place, while prepping for my (Un)market Your Message free series of presentations and the launch of my Play Circle membership, with all the landing pages, copy and...