by Stephanie Benedetto | Nov 1, 2020 | Marketing Experiment
I’m going to play the contrarian to point out something that isn’t spoken about in discussions about marketing a coaching business. While I don’t have a belief that anyone should leave social media or refuse to market there, I become more convinced about the...
by Stephanie Benedetto | Oct 31, 2020 | Coaching
I fell prey to BAD COACHING this week. The worst kind (in my opinion) which is coaching without permission. I won’t go into the details of what happened but… This coach wasn’t interested in exploring how things look to me; rather, he focused on telling me what...
by Stephanie Benedetto | Oct 25, 2020 | Marketing Experiment, Unmarketing
Discovering what a thriving coaching business might look like without social media means questioning everything I’ve been taught about the rules of marketing. One of the biggest assumptions: “You need a bigger audience, more followers, more reach and more subscribers...
by Stephanie Benedetto | Oct 24, 2020 | Spiritual Business
Talking about doing business without the rules is dangerous. Not dangerous in a you-could-get-eaten-by-tigers or beaten-with-a-spatula kind of way, but because even NOT following the rules can get turned into a rule. When I challenge what the experts say you “have to...
by Stephanie Benedetto | Oct 23, 2020 | Spiritual Business
When the hustle of Business-As-Usual and marketing hype has you feeling like you’re stuck on a hamster wheel, it’s time for a new way. Your way. It can be hard to choose. Scary. If you’ve been motivated by scarcity and fear (like I have for much of my life) it can...
