by Stephanie Benedetto | Dec 6, 2020 | Marketing, Unmarketing
I have a bit of bone to pick with branding today, because artificially adhering to a focused brand message does not equate a compelling message. (Emphasis on “artificially.) It’s the ALIVENESS and CLARITY of your message that determines it’s effectiveness, not...
by Stephanie Benedetto | Dec 5, 2020 | Marketing, Unmarketing
If you think that your message is clear, but you aren’t attracting the clients you desire… …providing enough of your prospective clients are actually seeing it… …then your message probably isn’t as clear as you think. (If you’re just starting your...
by Stephanie Benedetto | Dec 3, 2020 | Personal Development
“I just need to get out of my own way.” YOU are not an obstacle blocking your path. In fact, it’s likely that being in someone else’s way — instead of your own — is actually what’s been stopping or slowing you down. Why is it a bad thing to be...
by Stephanie Benedetto | Dec 1, 2020 | Marketing, Marketing Experiment, Unmarketing
When I came upon Danielle Gardner’s blog post about Success Without Social Media, ironically because someone tagged me on Facebook, it was clear she’d make a brilliant contribution to my No Social Media Un-marketing Experiment. A conversation was afoot! Dani’s quiet,...
by Stephanie Benedetto | Nov 30, 2020 | Podcast, Wild Creation Stories
Listen to this on the Wild Creation Stories Podcast here: Listen on Google Listen on Spotify Listen on iTunes Once there was a woman who pushed herself very hard to Be Better and Do More. She prayed to be used for a greater purpose and spent every minute trying to do...