Welcome to your official (and wildly unconventional) brand guide for The Awakened Business, LLC. and the IMPACT membership, specifically.
Readers are hereby informed as to whether or not they wish to interact with brand representatives and their associates.
Consider yourself forewarned, brave reader.
IMPACT Brand Guidelines aka How to Show Up As Your Badass Self In Business
Brand Mission
To empower visionary solopreneurs to make both an impact and a living – without burning out, selling out, or boring themselves to death.
We believe business is a powerful vehicle for transformation and a creative playground that is best played as a game, rather than a relentless death march towards an illusory ten-year plan for a multiple six-figure business. (Unless, of course, that’s your jam, in which case, have at it!)
Brand Vision
A world where coaches, change-makers and healers are well-paid simply for being their authentic selves and naturally sharing their gifts, navigating the ups and downs with grace and grit.
Together they join forces in joyful collaborations and collective wisdom gatherings to raise the consciousness of the planet through playful love-in-action. And dragons. (Or unicorns, mermaids, fairies or whatever magical creatures they invite along.)
We prove that magic, miracles and money aren’t mutually exclusive – they’re part of a glorious adventure in business.
Your Brand Guide’ Guide
Meet the loveable geek, Stephanie DragonHeart Benedetto™ infamous for a smile that enters the room before she does, tickling your soul into breaking your made-up rules, and flipping the bird at the shoulds of business bullshit-ery.
Your guide will most frequently appear in yoga pants, tank-top and bare feet with wild hair, and must be posed beside a pole for dancing, with a pen for scribbling, and have food in close proximity at all times.
Voice and Tone
Playful, irreverent, wise and inspiring – like children splashing in mud puddles whose jubilance awakens your soul to joy.
We play with brilliant, creative humans who know their work changes lives, even if charging for it still sometimes makes them squirm.
We don’t do corporate jargon, marketing buzzwords, or “agitating pain points” of our “customer avatars.”
Instead, we tell stories, crack jokes and connect as real humans who are already enough just as they are – while daring to discover how much cool shit they can pull off.
With a low bar for excitement and a predilection for fast imperfect action, we celebrate our Shitty First Drafts and awkward next steps. Expect delicious silences, spontaneous outbursts of song, and fits of the “god giggles.”
Typography
Our “spirit font” is HotTamale, an offbeat blend of spontaneity and spice…that can be a bit tiring for regular use.
🌶🌶
Instead, we’ve activated the dynamic duo of Muli (minimalist and versatile) with IvyMode (substantive, yet with a flair for the dramatic.) Together, they keep our creative expression as bold and multifaceted as you are: sassy, devout, exuberant, rebellious.
If we could scrawl handwritten love notes into the margins of every email, we would.
Imagery & Aesthetic
Imagine the love child of the Aurora Borealis and a cosmic tarot deck. Mystery, wonder, undulating tones with a bit of lively shimmer and boldness.
We like our visuals the way we like our businesses: soulful, a little weird and unapologetically magical. When in doubt, splash some color on the canvas and call it Splatter Painting.
We’re always up for a creative revolution.
Final Words (For Now)
If you should ever wonder whether you are a fit for the IMPACT membership, ask yourself:
✨ Do I want to be inspired and live from the flow of life?
✨ Do I want to create a positive difference in the world by expressing my authentic, unapologetic awesomeness?
✨ Would I like a business that feels like a daring adventure rather than a dull to-do list?
If yes, proceed with confidence. If you’re not quite sure, just add a dash of playfulness, a heaping spoonful of loving kindness, and the kiss of dragonfire – you’ll be right at home.
https://www.theawakenedbusiness.com/impactinvite
Yours in love and play,
Steph
