by Stephanie Benedetto | Apr 4, 2025 | Marketing
Eight years ago, I was obsessed with psychology and its applications for marketing. I learned about something called Emotional Marketing based on the premise that people buy emotionally, and then justify the purchase rationally. Once you understand the emotional...
by Stephanie Benedetto | Apr 2, 2025 | Business, Marketing
On this day, April 2nd, back in 1902, Thomas Lincoln Tally opened the Electric Theater in Los Angeles. It was LA’s first full-time movie theater. Prior to that, “theaters” were makeshift spaces in the back of stores, showing silent films on coin-operated machines....
by Stephanie Benedetto | Mar 31, 2025 | Marketing
Welcome to your official (and wildly unconventional) brand guide for The Awakened Business, LLC. and the IMPACT membership, specifically. Readers are hereby informed as to whether or not they wish to interact with brand representatives and their associates. Consider...
by Stephanie Benedetto | Mar 18, 2025 | Marketing
Last week I shared my answer to the reader question: “How do I grow a targeted email list?” This email was so popular it got several responses from people responding about just how helpful it was. It even led to this follow up reader question: I’m right in the process...
by Stephanie Benedetto | Mar 11, 2025 | Marketing
I just got off a workshop called, “Grow Your Audience Bingo” with Amber Petty. What I loved about this workshop: Amber’s fun and sassy, high-energy on full display We did an exercise right in the workshop The emphasis on doing the bare minimum as being enough The...
by Stephanie Benedetto | Mar 7, 2025 | Business, Marketing
This question came in from a reader a while back: “How can I grow a targeted email list?” “I am gearing up to grow a targeted email list. I am launching an app and a coaching program. I have been writing a Substack newsletter and posting that and other tidbits on...
