by Stephanie Benedetto | Oct 9, 2023 | Marketing
Have you ever bought one of those courses offering a “proven formula…” …and it didn’t work? The testimonials were SO GOOD! And it promised to fix your exact problem. Well, I used to sell those types of courses years ago – *cringe* – and here’s the real deal of how...
by Stephanie Benedetto | Sep 4, 2023 | Marketing
There is a man with brilliant vision. The possibilities he sees are a gift for the world that will relieve suffering and create beauty. HIs vision is full of hope and empowerment, and oh, so much value. But no one sees it. It’s as if he speaks another language, and...
by Stephanie Benedetto | Apr 3, 2023 | Marketing
I wasn’t always a lazy marketer. Back in the beginning of my business journey (over 20 years ago!) I was in love with marketing. I geeked out on SEO, blogging, copywriting, content marketing, Google Ads…pretty much anything and everything marketing. You see, it didn’t...
by Stephanie Benedetto | Dec 2, 2022 | Experiments, Marketing
Imagine you come to the Services page on a website. It offers only two options on the otherwise white page: $10,000 Conversation $100 Conversation There is no description for either conversation. Which do you choose? “What’s the difference between the $10,000...
by Stephanie Benedetto | Jul 8, 2022 | Experiments, Marketing
It’s been over one year since I quit using social media for my business. With the exception of two posts promoting a co-created workshop called Marketing For Projectors, my voice has been completely absent on social media. No Facebook. No Instagram. No LinkedIn. I’ve...
by Stephanie Benedetto | May 8, 2022 | Marketing
Question: “My biggest questions about business almost always come down to the brass tacks (i.e., turning general concepts and theories into simple, actionable, specific action steps.) “For example: Lead Generation “People will usually say: Build a funnel (But what if...
