by Stephanie Benedetto | Apr 3, 2023 | Marketing
I wasn’t always a lazy marketer. Back in the beginning of my business journey (over 20 years ago!) I was in love with marketing. I geeked out on SEO, blogging, copywriting, content marketing, Google Ads…pretty much anything and everything marketing. You see, it didn’t...
by Stephanie Benedetto | Dec 2, 2022 | Experiments, Marketing
Imagine you come to the Services page on a website. It offers only two options on the otherwise white page: $10,000 Conversation $100 Conversation There is no description for either conversation. Which do you choose? “What’s the difference between the $10,000...
by Stephanie Benedetto | Jul 8, 2022 | Experiments, Marketing
It’s been over one year since I quit using social media for my business. With the exception of two posts promoting a co-created workshop called Marketing For Projectors, my voice has been completely absent on social media. No Facebook. No Instagram. No LinkedIn. I’ve...
by Stephanie Benedetto | May 8, 2022 | Marketing
Question: “My biggest questions about business almost always come down to the brass tacks (i.e., turning general concepts and theories into simple, actionable, specific action steps.) “For example: Lead Generation “People will usually say: Build a funnel (But what if...
by Stephanie Benedetto | Apr 17, 2022 | Marketing
My word of the year is IMPACT. I actually tried not to have a word of the year – it seems so hokey! – but it found me anyway. This year and this time in my life is about stepping into the impact I truly desire to create. No more hiding behind my little girl...
by Stephanie Benedetto | Sep 12, 2021 | Marketing, Marketing Experiment, Unmarketing
“Get clients without selling, marketing, social media or any of those other icky business chores you hate.” Sounds like a click-bait headline if ever there was one, right? Admittedly, I feel a little giddy over the audaciousness of it. It is possible, and I’m living...
