by Stephanie Benedetto | Feb 14, 2021 | Marketing, Spiritual Business
Let’s talk about what it takes to really come ALIVE in your business with all the good stuff: money, impact, fun. When things aren’t so hot, our first instinct is (usually) to look for answers “out there.” There are easily hundreds of gurus within arms reach who...
by Stephanie Benedetto | Feb 13, 2021 | Marketing, Spiritual Business
Bindi Heit of the Ethical Change Agency has a superpower for creating deep, meaningful connections and thought-provoking conversations. She describes herself as a business coach and producer for ethical business owners who are changing the world, helping them tap...
by Stephanie Benedetto | Feb 9, 2021 | Marketing
When phenomenal coaches aren’t attracting the right clients (or enough of them) it’s often due to a messaging problem. People need to know what’s on offer in order to determine whether or not it’s for them. How do you know if you have a messaging problem? You meet...
by Stephanie Benedetto | Dec 26, 2020 | Marketing, Unmarketing
The shift from dreading “marketing” and “sales” to enjoying these activities as much as you do helping clients is closer than you think. Bonus: when you actually enjoy sharing what you do, you’ll attract clients with ease. Let me show you… First, does the idea...
by Stephanie Benedetto | Dec 14, 2020 | Marketing, Unmarketing
If you’re considering an exit from social media for your coaching business, you’re not alone. Even these big brands are leaving social media, and coaches who are alarmed by the damage to their well-being by addictive platforms or ethical issues are doing the...
by Stephanie Benedetto | Dec 6, 2020 | Marketing, Unmarketing
I have a bit of bone to pick with branding today, because artificially adhering to a focused brand message does not equate a compelling message. (Emphasis on “artificially.) It’s the ALIVENESS and CLARITY of your message that determines it’s effectiveness, not...
