by Stephanie Benedetto | Dec 14, 2020 | Marketing, Unmarketing
If you’re considering an exit from social media for your coaching business, you’re not alone. Even these big brands are leaving social media, and coaches who are alarmed by the damage to their well-being by addictive platforms or ethical issues are doing the...
by Stephanie Benedetto | Dec 6, 2020 | Marketing, Unmarketing
I have a bit of bone to pick with branding today, because artificially adhering to a focused brand message does not equate a compelling message. (Emphasis on “artificially.) It’s the ALIVENESS and CLARITY of your message that determines it’s effectiveness, not...
by Stephanie Benedetto | Dec 5, 2020 | Marketing, Unmarketing
If you think that your message is clear, but you aren’t attracting the clients you desire… …providing enough of your prospective clients are actually seeing it… …then your message probably isn’t as clear as you think. (If you’re just starting your...
by Stephanie Benedetto | Dec 1, 2020 | Marketing, Marketing Experiment, Unmarketing
When I came upon Danielle Gardner’s blog post about Success Without Social Media, ironically because someone tagged me on Facebook, it was clear she’d make a brilliant contribution to my No Social Media Un-marketing Experiment. A conversation was afoot! Dani’s quiet,...
by Stephanie Benedetto | Nov 13, 2020 | Marketing
If you’d like to attract your soulmate clients, you need a clear message and invitation that communicates your value in terms of what’s in it for them. But how do you get clients for your coaching business without losing the MAGIC? The challenge (it seems) is that...
by Stephanie Benedetto | Nov 8, 2020 | Marketing
When Susan Kabani started Ugenie, it wasn’t meant to be an alternative to Facebook groups. The business began, as many brilliant ones do, as a solution for a personal need. Susan and her husband belong to a religious community, and they wanted a way to connect...
