by Stephanie Benedetto | Sep 21, 2020 | Marketing
There’s no better way to demonstrate your expertise and the value of what you do in a client-attracting way than to unleash your inner loveable geek. I was delighted by this example I stumbled across while going down a YouTube hole: “How to Hide a Sword In Your...
by Stephanie Benedetto | Sep 20, 2020 | Marketing
Folks seem to get their knickers in a twist about creating an authentic BRAND, when the necessary ingredient for consistent income and clients is so much simpler. Take this question: “I’m looking to make my brand more aspirational. I have NO clue how to get that...
by Stephanie Benedetto | Sep 15, 2020 | Marketing
Finding the words to describe what you do can be a huge challenge. Do you launch into an Elevator Pitch, and risk sounding like you’ve been practicing in front of the mirror? Or give yourself a quirky title like Chief Happiness Engineer or Facilitator of Brain...
by Stephanie Benedetto | Sep 14, 2020 | Marketing
One of the most vulnerable things for me is sharing what I believe. I’m fine talking about it one-on-one over a cup of coffee or a glass of wine, when I can look into your eyes and you can see into my soul. But publicly? It makes me a little weak in the knees. For...
by Stephanie Benedetto | Sep 13, 2020 | Marketing
I got a lesson in why it’s so important to be clear about HOW you get results for clients if you want to attract clients you love who get amazing results and become raving fans. Here’s the story: I’ve been considering whether or not to hire a particular...
by Stephanie Benedetto | Sep 12, 2020 | Marketing
Your relationship with DESIRE has everything to do with creating a joyful, fun and profitable business. How do I know this? Everyday people come to me with their desires — the ones they’re aware of, the ones they’re repressing, the ones they’re denying, and...
