by Stephanie Benedetto | Sep 9, 2020 | Marketing
“Where are my soulmate clients and how do I get their attention?” It’s like there is this imaginary club where all the cool soon-to-be-clients hang out, if we only knew where it was… And what to say when we walk up to them… JUST TELL ME WHAT TO DO AND I’LL DO IT! So...
by Stephanie Benedetto | Sep 7, 2020 | Marketing
You don’t have to “agitate the pain points” of your soulmate client in order to get them to buy. That’s one way to do it, but it feels kind of icky and negative to me. I did it anyway for years because it’s what I was taught to do. My first internet marketing guru...
by Stephanie Benedetto | Sep 5, 2020 | Marketing
I’ve been thinking about what really creates SOULMATE clients…the ones who are as excited as you are to be working together. (Picture the two of you running across a field towards each other, arms outstretched, made-for-each-other kinda connection. ) Today, one...
by Stephanie Benedetto | Sep 3, 2020 | Marketing
I’ve been delighted to explore finding my soulmate clients without “marketing.” Here’s something really amusing to note: “Marketing,” as a concept, is totally made up. You can’t put it in a wheelbarrow or pick it up. While it represents “actions necessary to do...
by Stephanie Benedetto | Sep 1, 2020 | Marketing
I’m so done with “marketing” these days that it isn’t even funny. I don’t want more strategies, unless they help me do what I’m already doing naturally and share it with more people. I’m tired of following formulas that don’t fit. What I love to do is HELP PEOPLE. I...
by Stephanie Benedetto | Aug 27, 2020 | Marketing
Last week I shared a bit about the power of vulnerability in your content. And it brought up a question: If you’re sharing what you REALLY want to share with vulnerability, why isn’t it getting results? This was exactly where I was for years. I shared what was in my...
