by Stephanie Benedetto | Sep 15, 2020 | Marketing
Finding the words to describe what you do can be a huge challenge. Do you launch into an Elevator Pitch, and risk sounding like you’ve been practicing in front of the mirror? Or give yourself a quirky title like Chief Happiness Engineer or Facilitator of Brain...
by Stephanie Benedetto | Sep 14, 2020 | Marketing
One of the most vulnerable things for me is sharing what I believe. I’m fine talking about it one-on-one over a cup of coffee or a glass of wine, when I can look into your eyes and you can see into my soul. But publicly? It makes me a little weak in the knees. For...
by Stephanie Benedetto | Sep 13, 2020 | Marketing
I got a lesson in why it’s so important to be clear about HOW you get results for clients if you want to attract clients you love who get amazing results and become raving fans. Here’s the story: I’ve been considering whether or not to hire a particular...
by Stephanie Benedetto | Sep 12, 2020 | Marketing
Your relationship with DESIRE has everything to do with creating a joyful, fun and profitable business. How do I know this? Everyday people come to me with their desires — the ones they’re aware of, the ones they’re repressing, the ones they’re denying, and...
by Stephanie Benedetto | Sep 9, 2020 | Marketing
“Where are my soulmate clients and how do I get their attention?” It’s like there is this imaginary club where all the cool soon-to-be-clients hang out, if we only knew where it was… And what to say when we walk up to them… JUST TELL ME WHAT TO DO AND I’LL DO IT! So...
by Stephanie Benedetto | Sep 7, 2020 | Marketing
You don’t have to “agitate the pain points” of your soulmate client in order to get them to buy. That’s one way to do it, but it feels kind of icky and negative to me. I did it anyway for years because it’s what I was taught to do. My first internet marketing guru...
