by Stephanie Benedetto | Sep 5, 2020 | Marketing
I’ve been thinking about what really creates SOULMATE clients…the ones who are as excited as you are to be working together. (Picture the two of you running across a field towards each other, arms outstretched, made-for-each-other kinda connection. ) Today, one...
by Stephanie Benedetto | Sep 3, 2020 | Marketing
I’ve been delighted to explore finding my soulmate clients without “marketing.” Here’s something really amusing to note: “Marketing,” as a concept, is totally made up. You can’t put it in a wheelbarrow or pick it up. While it represents “actions necessary to do...
by Stephanie Benedetto | Sep 1, 2020 | Marketing
I’m so done with “marketing” these days that it isn’t even funny. I don’t want more strategies, unless they help me do what I’m already doing naturally and share it with more people. I’m tired of following formulas that don’t fit. What I love to do is HELP PEOPLE. I...
by Stephanie Benedetto | Aug 27, 2020 | Marketing
Last week I shared a bit about the power of vulnerability in your content. And it brought up a question: If you’re sharing what you REALLY want to share with vulnerability, why isn’t it getting results? This was exactly where I was for years. I shared what was in my...
by Stephanie Benedetto | Aug 25, 2020 | Marketing
You come to me with Desire. (You, he, she, them, those who find their way to my doorstep.) Sometimes you know (or think you know) exactly what that Desire is. You have spent eager days, months, years dreaming of it. Sometimes you only know the Desire is there, on the...
by Stephanie Benedetto | Aug 23, 2020 | Marketing
A while back, I was chatting with a friend of mine who has a thriving coaching business. From what I could see, he wasn’t making business promotions on social media or following any of the common marketing formulas. He didn’t even have a Facebook page for his...
