by Stephanie Benedetto | Mar 1, 2021 | Unmarketing
Plenty of people can teach you how to use storytelling in marketing to create clients. You can follow the formula to tell your origin story in a way that connects with people and influences them to buy. Blah, blah, blah. But can you make money simply by telling a...
by Stephanie Benedetto | Feb 28, 2021 | Unmarketing
I am busier this week than I’ve been in years. I’m in the midst of the chaos of moving into a new place, while prepping for my (Un)market Your Message free series of presentations and the launch of my Play Circle membership, with all the landing pages, copy and...
by Stephanie Benedetto | Jan 18, 2021 | Spiritual Business, Unmarketing
Does the idea of “building your business” leave you cold? It did for Holly. “I just want to have fun and share it with others!” she said. So instead of seeing her business as a building made of bricks and grids… Holly’s business is a SUNFLOWER. What would it be...
by Stephanie Benedetto | Dec 26, 2020 | Marketing, Unmarketing
The shift from dreading “marketing” and “sales” to enjoying these activities as much as you do helping clients is closer than you think. Bonus: when you actually enjoy sharing what you do, you’ll attract clients with ease. Let me show you… First, does the idea...
by Stephanie Benedetto | Dec 14, 2020 | Marketing, Unmarketing
If you’re considering an exit from social media for your coaching business, you’re not alone. Even these big brands are leaving social media, and coaches who are alarmed by the damage to their well-being by addictive platforms or ethical issues are doing the...
by Stephanie Benedetto | Dec 6, 2020 | Marketing, Unmarketing
I have a bit of bone to pick with branding today, because artificially adhering to a focused brand message does not equate a compelling message. (Emphasis on “artificially.) It’s the ALIVENESS and CLARITY of your message that determines it’s effectiveness, not...
