I remember the day I began to DOUBT what I’d been taught by the marketing experts.
I’d been taught to make everything in my business about the CLIENT.
It’s all about the benefit…for the client.
Speak in the language…of the client.
Enter the conversation already happening in the head of…the client.
I lived and practiced this for ten years without fail, and it worked!
I figured out what my potential clients wanted, made courses and services to deliver exactly that, and marketed using their words.
It was like magic.
Until…
One day I woke up with a business that didn’t feel like ME.
Instead of doing what I loved — teaching, coaching and creating content — I found myself drowning in administrative and tech tasks that DRAINED me.
I felt like a slave to my business.
How did this happen?
I’d forgotten to ask:
What do I want to create?
What change do I want to create in the world?
Who do I want to serve?
What do I want my business to look like?
And I ended up with a business that was designed to satisfy my clients…instead of me.
Hey, if you’ve found yourself in this situation, it’s not your fault. This is Marketing 101.
But it’s designed to attract clients and make money, NOT to create impact in a way that feeds your soul.
Of course, you need to think about your clients needs, language and position your services to connect with those.
But if you want a business that’s aligned with your deepest purpose, values and mission that LIGHTS YOU UP…
…start with YOU and your DESIRES first.
Once you’ve gotten clarity on that, then you can serve your clients authentically, joyfully and with integrity.
One of the best things about business is that you get to create something from nothing.
Which means…
You get to make it up however you want.
What if you give yourself permission to do business your way? What would that look like?
If you’d like to have a full experience of doing business your way, creating high-end and inclusive offers you LOVE for soulmate clients, and how to authentically share your message to reach more people without working yourself to exhaustion, let’s talk!
This is just part of what I do as a Wild Creation Coach. Contact me for details.
Yours in creative play,
Steph
P.S. There’s another way to do business. YOUR WAY. I can help you create it.
