You can buy courses promising to generate clients for your coaching business and grow it to six figures.
You can find free videos and articles outlining exactly what to do.
They’ll probably tell you that the secret is getting coaching clients is one or more of the following:
- A big audience
- An email list
- A niche
- A signature offer
- methodology
- Compelling content (videos, articles, podcast interviews, social media posts, book, lead magnet)
While all of these can be helpful, depending on your circumstances, none of them are necessary.
If you want to create coaching clients, it really only takes one thing.
If I tell you what it is, will you promise not to get mad if you don’t like it?
Because this is the reason why so many of the programs and strategies out there “don’t work” for you.
(I know you can’t make a promise like that, but I still have a preference for people not being mad at me, so I’ve gotta try.)
This is what it really takes to get clients:
Talk to people.
Real people in real time.
Blasting out generic messages on social media or even to a fat email list doesn’t count.
When you have a conversation with someone, and you have a pure intention to create clients by helping people, LISTEN. Listen with your whole being until you can feel connected and everything drops away, including your agenda to get clients.
If you can help them, it will occur to you, and when it does, you can tell them about it and invite them to hire you.
It really is that simple — and it also scares the shit out of most coaches.
This “secret” isn’t nearly as sexy as the promise of a constant stream of clients by busying yourself with strategies where you don’t actually have to talk to people.
You simply can’t avoid having real time conversations with people about what you do if you want to have an offer that sells, but you can spend a lot of time chasing shiny objects until you finally realize it’s what you need to do.
What’s on offer in the CREATE experience isn’t a sexy marketing strategy; it gets you into real client-creating action, with a process that is fast to implement and iterate until it clicks into place.
The four week CREATE journey starts with an offer you’re inspired to create, and then, before you waste months of time creating something no one buys (the #1 mistake coaches make!) you’ll test and sell it before you do the work of creating and promoting.
This saves the time and heartache of pouring yourself into an offer that doesn’t sell, and makes the offer you actually create 80% more likely to succeed.
We’ll do it as a group, inspiring and supporting each other, to create clients in a grounded, non-hypey, and FUN experience.
https://www.theawakenedbusiness.com/create-sales-invitation/
Yours in love and play,
Steph
