Sri “Too Easy” Moneybags Padovani.
That was the nickname my coach gave me.
The first time he helped me create an offer to get new clients, I struggled.
“That seems…too easy,” I said.
“Exactly,” he replied.
Somewhere along the line I’d decided that business was supposed to be hard. Working hard proved that I was worthwhile.
If it was easy, well, I was a lazy, no good slacker.
And I didn’t want to be that!
So guess what I did?
I made work way harder than it had to be.
Instead of using automation, processes and systems to streamline what I was doing…
I did it the hard way. Every time.
Instead of letting go of activities that didn’t yield any long-term results…
I kept myself busy doing to make sure it was hard to juggle everything needing to get done.
Yeesh.
But it makes sense, if you think about it.
If I believed that I need to work hard to prove myself as a good person — and being a good person is important to me — making it hard is exactly what I’d do.
When the thought, “It needs to be hard,” no longer looks real to me, a whole new world opens up.
What if this was easy?
What if this was fun?
What if business wasn’t “work” at all, but play?
It’s funny to me now (thank goodness!) that so many of my clients have this strange belief that you have to work hard to get somewhere.
(Is this as familiar to you as it is to me? It’s reinforced by parents, entrepreneurs and the media daily.)
Well, business can be hard. Certainly.
But if you’d like to choose something different…
You can.
It can be easy.
What it was allowed to be easy?
I had a conversation with a client a few weeks ago. She’d spent a lot of time and money getting certified in a particular hypnotherapy technique, and her clients were getting great results.
So what was the problem?
“I think I hate it,” she said.
When I asked why, she explained that it wasn’t easy.
Her other sessions were easy. All she had to do was show up and do her thing.
This technique required preparation and writing a script beforehand — things that were decidedly NOT fun or easy for her.
As I probed deeper, it turned out that the preparation really wasn’t required — if she was willing to break the rules.
“What would make this easy and fun?” I asked. “What if you did it your way?”
Suddenly, she was reengaged. She could do it without the scripting and get results for her clients in an easy way.
As you think about your business today…
What’s something that seems hard?
What would it be like if it was easy and fun?
In business, you’re creating from nothing, which means you can make it look any way you desire.
What’s your easy business? Do you dare create it?
If you’d like to explore ease and joy in your business, let’s grab a virtual coffee and Wild Creation session to find out!
Yours in creative play,
Stephanie
