I’m not quite sure what made me join John Bejakovic’s daily email newsletter about direct marketing and copywriting (and the books and screenplays of William Goldman.)
My path to it was winding and strange.
Maliha of The Side Blogger sent me a cold email to see if I’d be nterested in newsletter advertising…
Because of that, I joined Maliha’s email list…
Because of that, I saw Maliha recommend John Bejakovic’s daily emails, a man I’d never heard of with a newsletter that has been called “the most underrated email list in copywriting.”
Because what Maliha wrote was compelling, I clicked through…
But why did I put my name and email in that little box and hit subscribe – when I’ve sworn off marketing gurus?
I may never know.
But that one choice led me to become an active member of John B.’s Daily Email House community and a rabid fan of his Daily Email Habit subscription. I even shared my success story about writing daily emails.
And John did what any good Daily Emailer would do: he turned my story into an email sent to his list, referencing Steph Benedetto at The Awakened Business:
“I’ve long been crowing and croaking about the many benefits of writing daily emails. Steph does a great job recapping these many benefits, and she even lists a couple benefits I myself haven’t experienced yet. But there’s something else I want to highlight..
“Stephs daily email + one-on-one reach-out system is a pwerful 2-step playbook that a lot of people could profitably use, particularly those selling high-ticket coaching, products, or services.”
I hadn’t realized I had a “system” until John B. called it out!
And that’s the real point of this email.
The most effective, brilliant systems for creating clients don’t come from following someone else’s proven system. (#SorryNotSorry marketing gurus.)
Brilliant, client-creating systems emerge over time through a series of unplanned (and occasionally planned) actions that you stick with long enough to fine-tune.
I wrote over 100 emails before I saw a pattern in what I was doing. And even then, I didn’t recognize it as a “system” until someone else pointed it out!
You can absolutely learn from my experience, but the best system for you will come from your inner guidance. It’s already perfectly tuned to your desires and strengths, and built to deliver fresh ideas designed just for you.
Your job? Act on them.
That’s it. That’s your whole system for a one-of-a-kind money and client-creating system designed just for your life and business.
But there is a catch…
Following your own wisdom can look completely bonkers.
It asks you to act before you feel “ready,” and to make mistakes, sometimes publicly.
(Side note: John B. also referenced me anonymously in another of his emails as an example of what not to do with pricing. 😬)
That’s why I created the IMPACT membership, a space where you can experiment, trust yourself and discover your own client-creating system.
It’s an incubator for business growth where you become bullet-proof to discouragement and imposter syndrome, so you can create real impact and profit.
Join IMPACT by March 31st and you’ll get a free 30 minute coaching session with me. Let’s jump start the design of your authentic business!
https://www.theawakenedbusiness.com/impactinvite
Yours in love and play,
Steph
