by Stephanie Benedetto | May 21, 2024 | Experiments
I challenged myself to make and publish 100 videos on YouTube in less than 90 days. Yes, it was an aggressive goal, inspired by the YouTube Mastery course with George Kao, and such a challenge is just my style. I know from experience that getting into action teaches...
by Stephanie Benedetto | Apr 3, 2023 | Marketing
I wasn’t always a lazy marketer. Back in the beginning of my business journey (over 20 years ago!) I was in love with marketing. I geeked out on SEO, blogging, copywriting, content marketing, Google Ads…pretty much anything and everything marketing. You see, it didn’t...
by Stephanie Benedetto | May 8, 2022 | Marketing
Question: “My biggest questions about business almost always come down to the brass tacks (i.e., turning general concepts and theories into simple, actionable, specific action steps.) “For example: Lead Generation “People will usually say: Build a funnel (But what if...
by Stephanie Benedetto | Sep 12, 2021 | Marketing, Marketing Experiment, Unmarketing
“Get clients without selling, marketing, social media or any of those other icky business chores you hate.” Sounds like a click-bait headline if ever there was one, right? Admittedly, I feel a little giddy over the audaciousness of it. It is possible, and I’m living...
by Stephanie Benedetto | Aug 28, 2021 | Unmarketing
I was sitting before the TV screen and my partner’s YouTube feed, when the thumbnail of a video appeared. “You’ve Got a Friend In Me,” performed on flamenco guitar by AcousticTrench with his Golden Retriever, Maple, snuggling a stuffed Woody toy at his feet and gazing...
