by Stephanie Benedetto | Oct 5, 2020 | Marketing
Manipulation and hype aren’t necessary to make money. It’s possible to reach the people you’re here to help without taking actions that are out of alignment. But how do you find another way when traditional marketing and sales education is riddled with hustle-culture...
by Stephanie Benedetto | Oct 1, 2020 | Marketing
If you desire a joyful, profitable, one-of-a-kind business there’s only one way to do it: YOUR WAY. I’m noticing 3 distinct ways people create in business, and your design is somewhere in the mix. #1 – Do things with a proven model. This involves seeking out the...
by Stephanie Benedetto | Sep 21, 2020 | Marketing
There’s no better way to demonstrate your expertise and the value of what you do in a client-attracting way than to unleash your inner loveable geek. I was delighted by this example I stumbled across while going down a YouTube hole: “How to Hide a Sword In Your...
by Stephanie Benedetto | Sep 20, 2020 | Marketing
Folks seem to get their knickers in a twist about creating an authentic BRAND, when the necessary ingredient for consistent income and clients is so much simpler. Take this question: “I’m looking to make my brand more aspirational. I have NO clue how to get that...
by Stephanie Benedetto | Sep 14, 2020 | Marketing
One of the most vulnerable things for me is sharing what I believe. I’m fine talking about it one-on-one over a cup of coffee or a glass of wine, when I can look into your eyes and you can see into my soul. But publicly? It makes me a little weak in the knees. For...
