by Stephanie Benedetto | Aug 27, 2024 | Business
I don’t have a crystal ball, but I bet I can tell you why you’re not taking the actions to create clients and money in your business. Here’s why I can say this so confidently: I have been studying human nature for decades, and I’ve been a human all my life....
by Stephanie Benedetto | Sep 12, 2022 | Stories
Once upon a time in a faraway land, there was a man who had everything. He lived off the fat of the land – which in this case was astoundingly fat, rich and abundant, much like the belly of jolly Saint Nick – and had servants who attended to his every need. He owned...
by Stephanie Benedetto | Mar 1, 2021 | Unmarketing
Plenty of people can teach you how to use storytelling in marketing to create clients. You can follow the formula to tell your origin story in a way that connects with people and influences them to buy. Blah, blah, blah. But can you make money simply by telling a...
by Stephanie Benedetto | Jan 28, 2017 | 100 Conversations
Right now I’m struggling with something. I’m not quite sure what to make of it. Watch this: What I know about what’s possible is just the tiniest sliver of what’s available to us. How can I create a goal without clinging so tightly that I miss something even better...