by Stephanie Benedetto | Sep 15, 2020 | Marketing
Finding the words to describe what you do can be a huge challenge. Do you launch into an Elevator Pitch, and risk sounding like you’ve been practicing in front of the mirror? Or give yourself a quirky title like Chief Happiness Engineer or Facilitator of Brain...
by Stephanie Benedetto | Aug 23, 2020 | Marketing
A while back, I was chatting with a friend of mine who has a thriving coaching business. From what I could see, he wasn’t making business promotions on social media or following any of the common marketing formulas. He didn’t even have a Facebook page for his...
by Stephanie Benedetto | Sep 6, 2019 | Marketing
Have you ever wondered WHY some business go viral? There’s no one way to inspire magical marketing — the magic really comes from aligning with the potent energy of your message and following your intuition. However, Joey Gebbia, founder of AirBnb, has identified...
by Stephanie Benedetto | Sep 4, 2019 | Awakened Thoughts
Henry is not quite two years old. His mother holds two jars of baby food in her hands. “You want kale sweet potato? Or beets and spinach?” Henry looks at his mother, then at the orange jar and the purple jar. He takes both into his chubby arms. “You can’t have...
