by Stephanie Benedetto | Mar 8, 2021 | Spiritual Business, Unmarketing
Ah, the joys of business beyond the rules! Nicola Chung brought her soul-led approach to branding — and oodles of personality with an occasional f-bomb — to our first presentation in the (Un)Market Your Message series… Soul-Aligned Branding: How to...
by Stephanie Benedetto | Feb 13, 2021 | Marketing, Spiritual Business
Bindi Heit of the Ethical Change Agency has a superpower for creating deep, meaningful connections and thought-provoking conversations. She describes herself as a business coach and producer for ethical business owners who are changing the world, helping them tap...
by Stephanie Benedetto | Dec 6, 2020 | Marketing, Unmarketing
I have a bit of bone to pick with branding today, because artificially adhering to a focused brand message does not equate a compelling message. (Emphasis on “artificially.) It’s the ALIVENESS and CLARITY of your message that determines it’s effectiveness, not...
by Stephanie Benedetto | Sep 20, 2020 | Marketing
Folks seem to get their knickers in a twist about creating an authentic BRAND, when the necessary ingredient for consistent income and clients is so much simpler. Take this question: “I’m looking to make my brand more aspirational. I have NO clue how to get that...
