by Stephanie Benedetto | Mar 21, 2021 | Spiritual Business
So often in business we’re told to focus on ONE thing: your niche, signature program, ideal client. That can be wonderful, when it’s alive for you and coming from your inner guidance. But there’s SO MUCH MORE that’s possible. I love playing around with doing...
by Stephanie Benedetto | Mar 13, 2021 | Unmarketing
The art of (un)marketing your business is happening all the time. When you dare to step away from the shoulds and supposed-tos in the Meat Marketing of business, you tap the magic of your innate creativity and genius. Sometimes I stumble across an example of this and...
by Stephanie Benedetto | Mar 8, 2021 | Spiritual Business, Unmarketing
Ah, the joys of business beyond the rules! Nicola Chung brought her soul-led approach to branding — and oodles of personality with an occasional f-bomb — to our first presentation in the (Un)Market Your Message series… Soul-Aligned Branding: How to...
by Stephanie Benedetto | Aug 18, 2020 | Marketing
You do NOT NEED a website, niche, signature VIP offer, email lead nurture campaign. Oh, my dear, gorgeous world-changer. I see you STALLED by the things you’ve been told must be created to get clients, have a successful business, change the world. YOU DON’T NEED ANY...
by Stephanie Benedetto | Aug 13, 2019 | Marketing
Starting a new coaching business or transitioning to a new market? One of the first things any business coach or marketing pro will tell you is that you need to find your niche. Of course, it’s helpful to identify a niche and target your message to serve your ideal...
