by Stephanie Benedetto | Dec 1, 2020 | Marketing, Marketing Experiment, Unmarketing
When I came upon Danielle Gardner’s blog post about Success Without Social Media, ironically because someone tagged me on Facebook, it was clear she’d make a brilliant contribution to my No Social Media Un-marketing Experiment. A conversation was afoot! Dani’s quiet,...
by Stephanie Benedetto | Nov 30, 2020 | Spiritual Business
If I could give you ONE GIFT that would have the greatest impact on your happiness, income and ability to create change in the world it would be: PLAY. I would sprinkle the fairy dust of play over your every action and relationship. I’d add a dash to your heaviest...
by Stephanie Benedetto | Nov 7, 2020 | Marketing
Have you ever wished someone could do your marketing for you? “I just want to help people!” Well, you can — though I wouldn’t recommend it. Here’s why: * It’s expensive hiring someone who REALLY gets the essence of you, your beliefs, experience and language, and...
by Stephanie Benedetto | Nov 1, 2020 | Marketing Experiment
I’m going to play the contrarian to point out something that isn’t spoken about in discussions about marketing a coaching business. While I don’t have a belief that anyone should leave social media or refuse to market there, I become more convinced about the...
by Stephanie Benedetto | Oct 25, 2020 | Marketing Experiment, Unmarketing
Discovering what a thriving coaching business might look like without social media means questioning everything I’ve been taught about the rules of marketing. One of the biggest assumptions: “You need a bigger audience, more followers, more reach and more subscribers...
