by Stephanie Benedetto | Dec 14, 2020 | Marketing, Unmarketing
If you’re considering an exit from social media for your coaching business, you’re not alone. Even these big brands are leaving social media, and coaches who are alarmed by the damage to their well-being by addictive platforms or ethical issues are doing the...
by Stephanie Benedetto | Dec 5, 2020 | Marketing, Unmarketing
If you think that your message is clear, but you aren’t attracting the clients you desire… …providing enough of your prospective clients are actually seeing it… …then your message probably isn’t as clear as you think. (If you’re just starting your...
by Stephanie Benedetto | Nov 8, 2020 | Marketing
When Susan Kabani started Ugenie, it wasn’t meant to be an alternative to Facebook groups. The business began, as many brilliant ones do, as a solution for a personal need. Susan and her husband belong to a religious community, and they wanted a way to connect...
by Stephanie Benedetto | Nov 7, 2020 | Marketing
Have you ever wished someone could do your marketing for you? “I just want to help people!” Well, you can — though I wouldn’t recommend it. Here’s why: * It’s expensive hiring someone who REALLY gets the essence of you, your beliefs, experience and language, and...
by Stephanie Benedetto | Nov 1, 2020 | Marketing Experiment
I’m going to play the contrarian to point out something that isn’t spoken about in discussions about marketing a coaching business. While I don’t have a belief that anyone should leave social media or refuse to market there, I become more convinced about the...
