Adventures on the Blog
Stories, (Un)Marketing experiments, inspiring conversations and spiritual business
How to Attract Clients and Show You’re an Expert With a Sword In Your Dress
There’s no better way to demonstrate your expertise and the value of what you do in a client-attracting way than to unleash your inner loveable geek. I was delighted by this example I stumbled across while going down a YouTube hole: “How to Hide a Sword In Your...
How to Attract Clients With an Aspirational Brand
Folks seem to get their knickers in a twist about creating an authentic BRAND, when the necessary ingredient for consistent income and clients is so much simpler. Take this question: “I'm looking to make my brand more aspirational. I have NO clue how to get that...
How to Find Your Soul Language to Connect With Soulmate Clients
Finding the words to describe what you do can be a huge challenge. Do you launch into an Elevator Pitch, and risk sounding like you’ve been practicing in front of the mirror? Or give yourself a quirky title like Chief Happiness Engineer or Facilitator of Brain...
What You’re NOT Saying That Holds Your Business Back
One of the most vulnerable things for me is sharing what I believe. I’m fine talking about it one-on-one over a cup of coffee or a glass of wine, when I can look into your eyes and you can see into my soul. But publicly? It makes me a little weak in the knees. For...
Why I’m Not Hiring You, Expert
I got a lesson in why it’s so important to be clear about HOW you get results for clients if you want to attract clients you love who get amazing results and become raving fans. Here’s the story: I've been considering whether or not to hire a particular consultant. He...
The Shorter (Fun!) Path to the Coaching or Healing Business You Desire
Your relationship with DESIRE has everything to do with creating a joyful, fun and profitable business. How do I know this? Everyday people come to me with their desires -- the ones they’re aware of, the ones they’re repressing, the ones they’re denying, and (most fun...
What Really Creates Soulmate Coaching Clients
“Where are my soulmate clients and how do I get their attention?” It’s like there is this imaginary club where all the cool soon-to-be-clients hang out, if we only knew where it was… And what to say when we walk up to them… JUST TELL ME WHAT TO DO AND I’LL DO IT! So...
How to Stop “Pain Point Marketing” and Still Create Clients
You don’t have to “agitate the pain points” of your soulmate client in order to get them to buy. That’s one way to do it, but it feels kind of icky and negative to me. I did it anyway for years because it’s what I was taught to do. My first internet marketing guru...
Let’s have a Wild Creation chat!
Tell me what lights you up, where you’re flummoxed, and how I can help. We’ll set off for a conversation that surprises and delights us both.
